No more struggles to grow your social media for all you cool parents! We are bringing here the secret to success: family and parents hashtags! Yup, use the right hashtags and connect with other parents. Share your sweet and similar interests.
Covering different social media platforms including Insta and TikTok, we’ve curated 500+ family hashtags! A big number, right? It’ll help you to amp up your social media presence. Plus grow your parenting community links. So, what are you waiting for? Let’s dive in and start using those hashtags to elevate your social media game!
Why Use Parents Hashtags?
Family hashtags are like mini labels for your parenting content on social media! These superpower tags assist you cut through the clutter. And what’s the benefit? Boom, you can now reach a larger audience. Let your posts create a buzz on Instagram.
You can find and connect with other parents having similar parenting styles and even a sense of humor. Plus, the best part? By using specific parents hashtags, you can attract brands searching for collaborations with parent influencers. It can be a golden chance to get more followers organically.
The benefits of family hashtags are summed up below:
- Elevate your following/reach.
- Establish yourself as a go-to resource for all things parenting.
- Connect with other parents.
- Share in the joys (and struggles) of parenthood together.
Mother Daughter Instagram Hashtags
Mother daughter hashtags are popular choices to share or discover photos and stories related to the mother-daughter relationship on Instagram.
Using these hashtags can help create a community of like-minded individuals who share similar experiences and values, and provide a platform for bonding over the joys and challenges of raising daughters.
Best Mother Daughter Instagram Hashtags
Are you ready to explore some unique and best mother daughter Instagram hashtags? Let’s have a glimpse!
| Hashtag | Variation 1 | Variation 2 |
| #motherdaughterlove | #momanddaughterlove | #motherdaughterbond |
| #motherdaughtertime | #momanddaughtertime | #qualitytimewithmom |
| #motherdaughtergoals | #momanddaughtergoals | #momdaughterteam |
| #motherlove | #momlove | #momsupport |
| #motherhood | #momlife | #momstruggles |
| #lovemom | #ilovemom | #mommylove |
| #lovemomblog | #mommybloglove | #momlifeblog |
| #mommyfit | #fitmomlife | #momfitnessjourney |
| #moms | #momtribe | #momunity |
| #momswithcameras | #momtographer | #cameramom |
| #momswholift | #momstrong | #fitmomlife |
| #mamasgirlforever | #momdaughterbond | #daughterslove |
| #mamasgirls | #momdaughterteam | #momdaughtersquad |
| #motherhoodunplugged | #realmomlife | #momlifeunfiltered |
| #motherhoodrising | #momstrong | #momboss |
Top 10 Mother Daughter Instagram Hashtags
| Hashtag | Number of IG Posts |
| #motherhood | 30,925,477 |
| #mama | 28,312,521 |
| #mother | 26,620,221 |
| #momsofinstagram | 11,580,728 |
| #girlmom | 6,691,111 |
| #motherdaughter | 6,595,322 |
| #motheranddaughter | 4,337,828 |
| #mamablogger | 3,664,049 |
| #mamasgirl | 2,172,799 |
| #singlemomlife | 1,231,567 |
Note: Stats can be varied as trends fluctuate sometimes!
Easy Difficulty Mother Daughter Instagram Hashtags
Popular Mother Daughter Instagram Hashtags
Here are some popular mother daughter plus single mom hashtags. These tags admire their efforts towards raising their kids courageously.
- #motherdaughterbond
- #motherdaughterday
- #motherdaughtertrip
- #motherearth
- #mothersday
- #mommy
- #daughter
- #fun
- #lovemom
- #mamadaughter
- #girlmomlife
- #singlemoms
- #singlemomstrong
- #singlemomhustle
- #singlemomsrock
- #singlemommy
- #lovemommy
- #motherhoodsimplified
- #motherhoodjourney
National Daughters Day Hashtags
Looking for the ultimate hashtag list to honor your daughter on her national day? Look no further, we’ve got you covered with top-notch and most popular hashtags for National Daughters Day!
Best National Daughters Day Hashtags
Celebrate your daughter like the boss you are with our handpicked collection of daughter hashtags, perfect for National Daughters Day and beyond!
| Original Hashtag | Variation 1 | Variation 2 | Variation 3 |
| #daughtersday | #daughterslove | #daughterpower | #daughtersrock |
| #daughterofzion | #daughterofgod | #daughteroflight | #daughterofheaven |
| #darlingdaughter | #preciousdaughter | #beloveddaughter | #cherisheddaughter |
| #fatheranddaughter | #daddydaughterlove | #fathersdaughterbond | #daddyslittlegirl |
| #daughtergoals | #familygoals | #parentinggoals | #fatherdaughtergoals |
| #nationaldaughterday | #daughterequality | #daughtersrights | #internationaldaughtersday |
| #nationaldaughters | #girlsday | #daughtersworld | #daughtersdayout |
| #daughtermusic | #girlpowermusic | #daughtersplaylist | #familymusic |
| #daughtersarethebest | #daughterlove | #prouddaughter | #lovemydaughter |
| #youngestdaughter | #babydaughter | #littlestprincess | #youngestchild |
| #daughtermotherduo | #momdaughterbond | #motherdaughterlove | #familyduo |
| #daddydaughtertime | #daddydaughterdate | #fatherdaughterbonding | #daddysgirltime |
Top 10 National Daughters Day Hashtags
Don’t settle for boring National Daughters Day hashtags this time. Check out our variations of daughter hashtags that will make your social media posts shine!
| Hashtag | Competition | # of Instagram Posts | Daily Posts | Avg. Likes | Total Posts |
| #daughter | High | 35,748,981 | 56,472 | 4,359 | 45,172,135 |
| #motherdaughter | Medium | 6,595,457 | 8,976 | 694 | 5,760,910 |
| #mydaughter | Low | 6,201,849 | 2,864 | 192 | 1,725,607 |
| #daughters | High | 4,937,603 | 13,354 | 1,132 | 6,630,325 |
| #momanddaughter | Medium | 3,945,992 | 3,256 | 277 | 2,234,763 |
| #likemotherlikedaughter | Low | 2,013,320 | 974 | 67 | 552,121 |
| #nationaldaughtersday | Low | 1,498,867 | 556 | 58 | 217,945 |
| #daughterlove | Medium | 1,923,571 | 1,155 | 106 | 1,029,355 |
| #mumanddaughter | Medium | 1,327,298 | 1,059 | 88 | 1,085,152 |
| #daughterday | Low | 49,843 | 10 | 5 | 8,715 |
Note: Stats/Figures are taken from real-time analysis and can be varied as trends fluctuate sometimes!
Easy Difficulty National Daughters Day Hashtags
Check out our little collection of National Sons Day hashtags with many cool options for National Daughters Day hashtags. And celebrate your little ones in style!
- #daughterofgrace
- #daughterinlaw
- #daughterandson
- #sonsday
- #babyboy
- #daughtersrock
- #daughterslove
- #daughtersdayeveryday
- #daughtersdaygift
- #dadanddaughter
- #littledaughter
- #daughtersofkhaine
Popular National Daughters Day Hashtags
It’s not just National Daughters Day – our labor of love has resulted in a list of daughter hashtags that you can use all year round to show your daughter some love!
| Hashtag | Nature |
| #daughterandmother | Celebratory |
| #daughteroftheking | Inspirational/Religious |
| #daughterandfather | Celebratory |
| #daughtersbirthday | Celebratory |
| #daughtersofinstagram | Social Media |
| #daddydaughter | Celebratory/Father-Daughter Bond |
| #laborday | National Holiday |
| #labordaysale | Promotional |
| #labordayweekend | National day |
| #sonsday | Celebratory |
| #raisingdaughters | Parenting/Advice |
Parents Hashtags
Parents hashtags are super-versatile. You can use them easily to tag everything from cute family photos to serious parenting advice. They are very popular on all social media platforms. They include Instagram, Twitter, YouTube, Facebook, and TikTok. Hence, these mini tags make it super-easy to connect with other mommies, daddies, or parents globally.
Best Parents Hashtags
If you are a parent, you must know that kids’ parenting is a rollercoaster ride of emotions. But it’s the most precious and rewarding experience of life that mommy & daddy enjoy together. Whether it’s your first time being a parent or have been raising kids for years, sharing your cute journey on social media can be a great thing.
Parenting hashtags excite you and pave the way to connect with other parents. Get ready to celebrate parenthood’s joys & challenges to the fullest. If you are proud of your child’s brilliant achievement, don’t forget to share it on social media by using cool tags. Happy parenting!
| Hashtag | Popularity | Usage | Tone |
| #kidsofinstagram | High | Popular | Positive |
| #parenting101 | Moderate | Informative | Neutral |
| #parentingmemes | High | Humorous | Positive |
| #parentingindonesia | Low | Specific | Neutral |
| #parentinghacks | High | Informative | Positive |
| #parentsbelike | High | Relatable | Positive |
| #kidsjamannow | Low | Specific | Neutral |
| #kidsofinsta | High | Popular | Positive |
| #motherhood | High | Personal | Positive |
| #kidscraft | Moderate | Informative | Positive |
| #parentlife | Moderate | Personal | Neutral |
| #parentsforfuture | Low | Specific | Positive |
| #parentshouse | Low | Specific | Neutral |
| #strictparents | Low | Specific | Negative |
| #parentssquad | Low | Specific | Neutral |
| #love | High | General | Positive |
Top 10 Parents Hashtags
| Hashtag | Number of IG Posts |
| #kids | 124,207,458 |
| #son | 31,563,474 |
| #parenting | 18,480,062 |
| #parents | 11,558,709 |
| #parenthood | 7,537,560 |
| #parentingtips | 2,383,868 |
| #parent | 1,820,777 |
| #parentlife | 1,640,014 |
| #parentingislami | 1,112,536 |
| #parentproblems | 288,423 |
Note: These numbers are subject to change as trends fluctuate over time!
Easy Difficulty Parents Hashtags
Say it all Insta parents, via kids hashtags and parents hashtags. Share your sleepless night’s efforts for your little ones to all other priceless moments of excitement spent with your children.
Parenting is basically a never-ending journey full of highs and lows. It is a bunch of funny, frustrating, and heartwarming moments. Some days, you may feel like you’ve got it all under control, while other days you may wonder how you’re going to make it through. That’s where parenting hashtags come in and support your spirit.
Popular Parents Hashtags
The love between parents and children is a bond that can never be broken. It’s a connection that grows stronger with each passing day and lasts a lifetime.
From couch cuddles to unprompted living room dance parties, these parents hashtags allow you to celebrate the love that you have for your children and their love for you
- #kidsroomdecor
- #kidsfashionistamodel
- #parentingnabawiyah
- #parentingfail
- #parentingblog
- #parentingteam
- #parentinglove
- #familylove
- #motherhoodunplugged
- #parentingdoneright
- #parentswhowander
- #parentsheureux
- #parentsanniversary
- #parentsgonewild
- #parentsmagazine
- #parentsofig
- #parentsoftheyear
- #keepingparentsinformed
Couples Hashtags
Want to post date nights pictures on Insta? Incorporate sassy couples photography hashtags and funny couple quotes for instagram that truly match your love life’s passion. Illustrate your love story in its amazing form. It actually inspires others too to love their partner to the fullest. Plus, it may turn a random person on your account to be a keen follower!
These couple hashtags are the perfect way to capture your love and share it with the world being newlywed, celebrating an anniversary, or just a casual click with your partner.
Best Couples Hashtags
When you’re in a happy and loving relationship, it’s only natural to want to share it with the world. That’s where couple goals hashtags come in.
Don’t forget to post romantic getaways or your silly moments full of love on social media. They are true love chunky sweets that directly impress your followers. And here you go with a treat of a lot of heart reactions!
| Hashtag | Variation 1 | Variation 2 |
| #romantic | #romancevibes | #romanticmoments |
| #couplesgoals | #relationshipgoals | #couplegoalsaf |
| #coupledance | #dancingcouple | #dancewithyou |
| #couplereels | #couplegoalsreels | #reelromance |
| #couplequotes | #lovequotes | #couplewisdom |
| #couplephotoshoot | #coupleposes | #photogeniccouples |
| #couplegift | #giftoflove | #romanticgiftideas |
| #like | #loveit | #doubletap |
| #datealive | #datenightideas | #datenightathome |
| #dateideas | #romanticdateideas | #creativecouples |
| #boyfriendmemes | #funnyboyfriend | #relationshiphumor |
| #boyfriendjeans | #hisandhers | #casualcouplestyle |
| #couplephotographer | #lovephotography | #couplesession |
| #couplecostume | #couplehalloween | #matchingoutfits |
| #beautiful | #couplegoals | #gorgeouscouple |
| #loveyou | #iloveyoumore | #foreverandalways |
| #husbandandwife | #marriedlife | #husbandwifeteam |
| #husbands | #hubbylove | #marriedcouple |
| #husbandandwifeteam | #marriagepartners | #husbandwifeconnection |
| #dateday | #daydateideas | #funwithyou |
Top 10 Couples Hashtags
Date night hashtags are a great way to share your romantic evenings. Do you want to share your unique idea for a memorable date with others too? Post elegant photos of your fancy dinner, movie catching, or just enjoying a night in with your partner. These couple tags are your mini assistants in letting your posts create a buzz globally.
| Hashtag | # of Instagram Posts |
| #couple | 72,494,265 |
| #couplegoals | 51,493,798 |
| #boyfriend | 38,929,143 |
| #datenight | 20,432,151 |
| #couples | 17,625,664 |
| #husband | 14,061,942 |
| #savethedate | 6,122,196 |
| #coupleshoot | 3,064,120 |
| #couplebatik | 2,969,613 |
| #couplephotography | 2,307,348 |
Note: Stats can be varied as trends fluctuate sometimes!
Easy Difficulty Couples Hashtags
Whether you’re in a new relationship or have been married for years, use husband hashtags or boyfriend hashtags to celebrate your love and inspire others to do the same.
Popular Couples Hashtags
Romantic hashtags for couples are all about celebrating the love and connection you share with your partner. These hashtags can help you connect with other lovely couples who share your passion for romance. Plus they inspire you to keep the love alive.
- #couplegoalsedits
- #boyfriendgirlfriend
- #couplevideos
- #couplelove
- #boyfriendgoals
- #boyfriendquotes
- #couplememes
- #couplesofinstagram
- #coupleset
- #coupleselfie
- #couplesinlove
- #cute
- #instalove
- #hubandandwifeforlife
- #couplebatikmodern
- #husbandwife
- #husbandlove
- #husbandgoals
- #daterush
- #couplekondangan
- #datejust41
- #dateyourspouse
- #datenightideas
Baby Hashtags
Proud parent of a newborn? You must be in pursuit of some adorable and trendy hashtags for your baby’s cutie patootie pictures. Share your joy and everyday baby moments with the perfect baby hashtags for Instagram.
Best Baby Hashtags
Here are some cool baby boy hashtags, baby girl hashtags, or even just general baby hashtags. Have a look at the following hashtags and variations to add to your Instagram or social media posts:
| Hashtag | Variation 1 | Variation 2 | Variation 3 |
| #babylights | #hairhighlights | #blondehair | #hairstyling |
| #babystyle | #babyfashion | #babyoutfits | #babyaccessories |
| #babyanimals | #cutepets | #babyzoo | #animallovers |
| #babyboomer | #boomerhumor | #babygeneration | #retirementlife |
| #babybumps | #pregnancybelly | #expecting | #maternitystyle |
| #babyyoda | #themandalorian | #starwarsfan | #yodababy |
| #newbornbaby | #babylove | #newmom | #babybliss |
| #babygirls | #babyprincess | #girlmom | #daddysgirl |
| #pregnantbelly | #babyonboard | #expectingmom | #maternityphotography |
| #pregnantmama | #pregnancyglow | #babyontheway | #maternityclothes |
| #babygirlfashion | #babydress | #girlclothes | #trendybaby |
| #babygirlshoes | #girlshoes | #babyfootwear | #fashionbaby |
| #babygirlroom | #babygirlnursery | #girlydecor | #babyroomideas |
| #babyboyoutfit | #boyfashion | #handsomebaby | #babyboyfashion |
| #babyboynursery | #boynursery | #babyblue | #babyroomdecor |
| #babyboyroom | #littleman | #boymom | #nurseryideas |
| #babydog | #puppylove | #dogsofinstagram | #dogmom |
| #babyshark | #dododododo | #sharkweek | #toddlerdance |
| #babyfood | #babyledweaning | #toddlermeals | #homemadebabyfood |
| #babyariel | #musically | #socialmedia | #tiktokstar |
| #babyboutique | #uniquebaby | #babygifts | #handmadebaby |
Top 10 Baby Hashtags
It’s no secret that expecting a baby can be super-exciting and overwhelming. But with the right pregnancy hashtags, sharing your journey with others can be fun and stress-free. From pregnancy announcement hashtags to baby bump updates, our collection of hashtags will make sure you’re on top of your social media game.
| Hashtag | # of Instagram Posts |
| #baby | 228,413,811 |
| #babygirl | 98,904,547 |
| #babyboy | 79,599,502 |
| #babyshower | 38,150,655 |
| #newborn | 35,939,040 |
| #pregnant | 25,137,493 |
| #babyfashion | 18,769,564 |
| #babymodel | 12,023,121 |
| #babyphotography | 11,230,647 |
| #babyshop | 8,865,586 |
Note: Stats can be varied as trends fluctuate sometimes!
Easy Difficulty Baby Hashtags
Every parent thinks their baby is the cutest and most photogenic baby in the world. But with the right baby hashtags, you can help the maximum number of people see it too!
From baby boy hashtags to baby girl hashtags, our selection of trending baby hashtags will help your little one stand out in a sea of adorable baby pictures on Instagram. What are you waiting for? Show the world your endless love for your baby through an auspicious post. Don’t forget to sprinkle this post with some cute baby tags.
- #babyfrocks
- #pregnantstyle
- #pregnantfitness
- #pregnantphoto
- #pregnantyoga
- #babygirlhat
- #babygirloutfit
- #babyboyshower
- #babyboydress
- #babyledweaning
- #babyboomernails
- #babyinfluencer
- #babydecor
Popular Baby Hashtags
Attention, attention, new parents! We know how much you love to show off your precious little one on Instagram. That’s why we’ve compiled a list of the cutest and most popular baby hashtags for your convenience. Whether you want to share your baby’s first steps or their first Halloween costume, we’ve got the perfect baby hashtags to help you do it in style
- #babyfever
- #babyhampers
- #babyclothes
- #babyshoes
- #babyblanket
- #pregnantandperfect
- #kids
- #pregnantmom
- #babygirlcake
- #babygirlnation
- #babyboyclothing
- #babyboymodel
- #babyboygift
- #babyfashionista
- #babybunny
- #babylook
- #babyproducts
- #babyreels
Funny Mom Hashtags
Being a mom can be very tough, we understand. But do you know a simple medicine? Good laughter can fix it all. Here is a compilation of some funniest mom life hashtags to give tribute to all the hilarious moms out there! Use them and let other mothers connect with you for guidance or support and it will automatically enhance your reach.
Best Funny Mom Hashtags
Being a mom, you must be on a wild ride with your active kid/s around you. Be strong and enjoy this joyous vibe by expressing it all on Insta using funny parenting hashtags.
Top 10 Funny Mom Hashtags
| Hashtag | Number of IG Posts |
| #momlife | 73,543,505 |
| #boymom | 16,659,927 |
| #girlmom | 6,691,786 |
| #mommylife | 6,646,231 |
| #momlifeisthebestlife | 3,202,561 |
| #momlifebelike | 1,843,176 |
| #boymomlife | 1,683,337 |
| #momlifestyle | 1,192,117 |
| #girlmomlife | 527,179 |
| #funnymom | 478,700 |
Note: Stats/Figures can be varied as trends fluctuate sometimes!
Easy Difficulty Funny Mom Hashtags
Let’s celebrate parenting. Capture your kids and chuckle moments with grace as they are like a magnet that attracts people to your IG post. Chill mama! Luckily you can use these funny mom hashtags to help you do just that. So, let’s dive into some of the best funny parenting hashtags that will leave others enjoying and laughing at your humorous motherhood posts.
| Hashtag | Variation 1 | Variation 2 |
| #boymomproblems | #boymomlife | #boymomsunite |
| #boymomquotes | #boymomslife | #boymomslove |
| #boymomforlife | #boymomlife | #boymomlove |
| #girlmomproblems | #girlmomlife | #girlmomlove |
| #funnymomstuff | #funnymoments | #funnymomlife |
| #funnymomreels | #momreels | #funnyfamilyreels |
| #funnymomsofinsta | #funnyfamilymoments | #funnymomlife |
| #funnymommemes | #mommemes | #funnymemes |
| #momlifeunfiltered | #momlifeishard | #momlifeunplugged |
| #momlifeishard | #momlifeunfiltered | #momstruggles |
| #momlifequotes | #momlifematters | #momgoals |
| #momlifeyo | #momlifeisgood | #momlifegoals |
| #funnyparentingreels | #parentinghumor | #funnydadreels |
| #funnyparentingquotes | #parentinghumor | #funnydadquotes |
Popular Funny Mom Hashtags
Being a mom is challenging! But sometimes you just have to laugh at the messy vibes that ensure your kid’s active mind. Post these natural moments and get a massive audience reacting to your posts. That’s where funny mom hashtags come in! Buckle up and get ready for some cherishing moments that are full of life.
- #boymomadventures
- #boymomsrule
- #boymomma
- #mom
- #boymomclub
- #kids
- #funnymoments
- #funnymommy
- #momlifebestlife
- #momlifehacks
- #funnyparentingpics
- #funnyparentingmeme
- #boymomadventures
Maternity Photoshoot Hashtags
Expecting a baby soon? Consider planning a stunning maternity photoshoot. And of course, you’ll want to share those captivating and emotional shots on social media with peeps. No, stop, please! Don’t hit the post button until you add some maternity photoshoot hashtags to maximize your reach.
Best Maternity Photoshoot Hashtags
From maternity photo hashtags to maternity shoot hashtags, share your cheerful mama-to-be vibes with Insta & social media fam by using the following hashtags.
- #maternitystyle
- #maternitypictures
- #maternitypics
- #maternitysessions
- #maternitygowns
- #pregnancy
- #maternitycare
- #maternityart
- #maternitylife
- #maternitygift
- #maternityjeans
- #maternityphotographyjakarta
- #maternitydresses
- #maternityphotoshootideas
Top 10 Maternity Photoshoot Hashtags
Use the right, sassy, and quirky maternity photoshoot hashtags to showcase your growing bump and glowing soul. Think of a perfect Mommy-to-be pose and let it shine on Insta with these crazy tags:
| Hashtag | Number of Instagram Posts |
| #maternidade | 19,964,880 |
| #maternity | 10,940,360 |
| #maternityphotography | 5,542,487 |
| #maternityshoot | 3,923,370 |
| #maternityfashion | 1,516,661 |
| #maternityphotographer | 1,352,604 |
| #maternityphotoshoot | 1,281,253 |
| #maternitysession | 827,683 |
| #maternitydress | 749,350 |
| #maternityphotos | 585,238 |
Note: Stats have resulted from real-time hashtags analysis and they can be varied as trends fluctuate sometimes!
Easy Difficulty Maternity Photoshoot Hashtags
Maternity photo hashtags help your photos get discovered by other expectant moms, photographers, and anyone who appreciates pregnancy’s charm and beauty.
Popular Maternity Photoshoot Hashtags
Here are some killer maternity photoshoot hashtags. Pose, click, add tags, and here you go! Wait for your post to get tons of likes and appreciation from the world!
| Hashtag | Variation 1 | Variation 2 |
| #maternityleave | #parentalleave | #familyleave |
| #maternitywear | #pregnancyfashion | #maternityclothes |
| #maternityphoto | #pregnancyphotography | #bumpshoot |
| #maternityhijab | #hijabipregnancy | #modestmaternity |
| #maternitybra | #nursingbra | #breastfeedingbra |
| #maternitygown | #pregnancygown | #maternitydress |
| #maternityshoots | #pregnancyphotoshoot | #bumpphotography |
| #maternityootd | #maternitystyle | #pregnancystyle |
| #maternityblouse | #maternitytop | #pregnancyblouse |
| #maternityclothing | #pregnancyapparel | #bumpclothes |
| #newborn | #baby | #newmom |
| #maternitybag | #diaperbag | #momtobe |
| #maternityphotosession | #bumpsession | #pregnancyphotographer |
| #maternitypillow | #pregnancypillow | #maternitycushion |
| #maternalhealth | #pregnancyhealth | #postpartumhealth |
| #maternityquotes | #pregnancyquotes | #momquotes |
So there you have it, our handpicked collection of 500+ best and most popular family-related hashtags for every occasion. And if you didn’t find what you need, why don’t you give our free hashtag generator a spin to start generating your own hashtags today?
=> Also Popular:
Best Hashtag Apps for Instagram
I am a full-time online marketer, for over a decade now. Helped over 100,000+ people & generated well over $12M in online sales.