What is Quora? Quora is a social media platform sort of like a forum where people ask questions and others answer them. With over 300 million monthly active users, this is one of the best platform where you should be promoting your content.
Quora is one of the best social media channel out there with pretty crazy organic reach for content promotion. If you have been on Quora at all, you have probably seen people with hundreds of thousands of views on their answers and you’ve wondered how the heck is that even possible.
In this in-detail post, I am going to deep-dive into how you can grow your own Quora profile and promote your blog and content on it.
Who the heck am I? Name’s Ijlal Ahmed – I am the creator of Content Gorilla a content curation app that allows you to curate content from YouTube videos. (Learn more about Content Gorilla here.)
I am also kinda Quora famous.
With over 750,000 views on my answers and 13,600+ upvotes I can say that I know a thing or two about Quora. I have also grown Quora accounts for my clients and have surpassed well over 1 million+ views for them.Visit my Quora Profile
Is Quora really worth your time though?
I mean, sure, why not? If you are trying to rank your content on search engines, social media plays a vital role.
According to one of the most influential SEO marketer Brian Honigman, Social signals are one of the most important factor when it comes to ranking your content on search engines.
Today, links are mainly achieved through developing original content that is in turn, shared across social media.
Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.Brian Honigman
Besides that – Quora is VERY easy to understand, use and get organic reach on. Almost everything you post on Quora is public and Quora ranks super high on Search Engines too. It’s like you are giving your websites a second-tier source of ranking. All you need is good content that people like at the right time. All in all, Quora is a gold mine of free traffic and in this guide, I am going to go over all the best practices you should follow to extract the best results our of your Quora marketing campaign.
Without further ado, let’s dive deep into building your Quora profile…
1. Setting Up The Profile
The first thing anyone will see when they click on your Profile from an answer is, well, your profile.
You need to make sure this is compelling enough to publish you as an authority figure in front of your potential prospect.
There are a few different elements to your profile… I’ll break it down below.
Your Profile is made out of 4 key elements:
1. Profile Photo
1. Profile Photo:
The more professional, the better. Use the best looking photo you have and make sure it’s a closeup – a headshot of your face. Unlike Facebook, you can’t really view an enlarged photo on Quora so using a full-body image is not the best idea.
Well – this one is pretty obvious, I don’t think there’s a need to explain 🙂
This should be a summary of who you are/what you do. Keep it short. This can also be your occupation in your company e.g CEO @ Company Name
Now, this is something that you need to put a good amount of your concentration on. The only goal of the description should be to get people clicking on your link/offer/blog in a way that doesn’t sound spammy or desperate. This should contain a little description of what you do and how you do it. (If you don’t have a website/offer, use the description to connect with people on your social media accounts like Instagram/Facebook/YouTube).
PRO tip: Track all the links you are placing so you know if you're getting any clicks or not.
Another thing that will help you publish authority is the view count and the number of followers you have. Initially, of course, you won’t have a lot of that so don’t stress a lot about this.
2. Answering The Perfect Question
When marketing on Quora – What’s more important than writing the perfect answer is, finding the perfect question to answer.
It took me a while to understand this one, but trust me once you figure this out, every answer you type will get higher views and upvotes.
So, how do you find the perfect question to answer?
Firstly, if you’re working for a sub-niche like Internet Marketing or Dog Food, you want to write for the main niche instead of writing for the sub-niche. In these two instances, instead of writing for Internet Marketing you’ll write for Marketing or instead of writing for dog food, you’ll write for dogs.
Yes, this will certainly put your eyes away from hyper-targeted users to lesser targeted users, but it will help you publish a lot of authority.
Secondly, you’re looking to write answers only to questions with a higher number of views. There’s no point in writing an answer to a question that has only a few thousand views because there is a good chance no one will get to see your answer. For me personally, the criteria to motivate me to write an answer is that the question should have at least 50k views. This can vary depending on the niche I am writing for.
So – once you start writing answers to the perfect questions, your profile will start growing.
3. Writing The Perfect Answer
So, you’ve setup your profile. You have found the perfect question to answer… Now you need to write the perfect answer that gets you a lot of views and upvotes.
This one’s a bit tricky.
I’ll be honest, you need to be a good writer if you want to make sure people like what you’re writing.
Before you start writing, ask yourself, can you compel a reader on the topic you’re about to write?
If your answer is yes, then and only then start writing.. Otherwise, it doesn’t matter how many views the particular question you’re answering has. You’ll end up with lower views and upvotes.
Quora’s algorithm is no different than Facebook’s, your answer will be shown to a few people and if it doesn’t have a good interaction rate/people are not upvoting/commenting, it will be buried and not shown to more people.
So, you need to learn how to write compelling content that people will want to read. There’s no other way around this.
Tip: You can use content curation services like Content Gorilla to help you come up with ideas for compelling content.
In your content you should also use related images, it always gets more interaction than just a text only post.
Besides that, the content length/word count doesn’t really matter. I have tested both multiple images, multiple paragraphs and one image, one paragraph answers (even one sentence answers). All of them work.
You can even have an excerpt of your content from a blog and link to the full post to get more people to your site from Quora and generate backlinks. But do know that Quora is kinda strict with links. You need to make sure the content you’re sharing is providing some benefit to the reader instead of just blatantly spamming all over Quora with your links.
I'd highly recommend you read this official response from Quora to the question on 'How does Quora define spam?' Asked by one of the Quora users.
TLDR; Links are fine as long as content is benificial for the Quora community. Answers that refer to external websites to answer the question should provide a summary of how the reference answers the question. It's alright to post about your product or company on Quora, either in an answer to a relevant question or as a post on your Quora blog. Affiliate links are not allowed at all.
Keeping all those things in mind, you can start writing your answers and promoting your content/products.
Attached below is one answer I gave on Quora that has over 13k upvotes and well over 500k views.
Use it as an inspiration and start writing yourself.